new toyota prius
producer
rehabstudio partnered with saatchi & saatchi brussels to produce the digital launch campaign for the new 2009 prius. working closely with toyota, the video rich site was integrated onto the existing toyota cms platform to allow for localisation across europe. it includes a complex set of customisation variables that allow each european market to edit a unique version of the site before deployment.
the website also features google mash-ups that allow users to gauge fuel efficiency and tell their own prius story, a PV3D gallery, and a series of interactive demos.
www.toyota-europe.com/cars/new_cars/prius/experience
developed by rehabstudio