idol audition bigblog
blogmistress
a telstra promotion for their bigblog and 3G services featuring a series of live blogs conducted from the australian idol auditions.
blogmistress duties included creating blog content - editorial posts, photographs, video clips, MMS uploads - as well as moderating comments by other users.
the campaign, designed to engage the young idol demographic and include them as blog participants, was so successful it spawned the creation of blogs for all telstra sponsored events.
produced by c4.
www.idolmelbourne.bigblog.com.au
www.idolbrisbane.bigblog.com.au
www.idolsydney.bigblog.com.au