ashes fan cam
producer
the 3 fan cam photo upload tool, part of ninemsn's cricket minisite, was designed to capture the national enthusiasm behind the australian cricketers quest to win back the ashes on home soil. Users were encouraged to upload candid photographs taken when attending the test matches for a chance to win one of several 3 mobile phones.
http://cricket.ninemsn.com.au/fancam.aspx
developed by massive interactive and ninepixels